Much like everything else..our Indian television industry has grown by a gazillion times since the days of Buniyaad on Doordarashan. We as a nation obsessed with Bollywood also are a dedicated TV soap loving country with women( specifically homemakers) dominating this segment more than anyone else. And it's not just the drama that catches their fancy but also the fashion portrayed in these teleseries makes an equally huge impact on their sartorial preferences.
The kind of clothing choices has evolved. From the times of realistic TV such as Udaan, Buniyaad and the likes, to bolder ones such as TARA and BANEGI APNI BAAT to the epic "K serials", and now the rural based series such as Balika Vadhu and Diya aur Baati Hum. We could easily call these serials impactful fashion wise as they literally brought not just Indian values to television but also Indian clothing to the forefront.
So the once "BEHENJI " fashion of sarees with heavy works or borders or prints and suits, lehngas have became the raging style statement sought after by women and girls across the nation. Such is the frenzy of some of these statements that local and designer boutiques are flooded with requests of "Me toos" as worn by their favorite TV drama queen.
There is no dearth of traditional occasions in our country. With the multiple ceremonies around the wedding times and various festivals and celebrations, the need for lehngas and sarees is growing in numbers. Since classes and masses who want to dress up in traditional clothing.
In the recent past, some of the looks that became a hot rage are-
~ Komolika's Bengali streak with those sexy blouses and elaborate eyes became a hot rage during the times of KASAUTI ZINDAGI KAYY
~ Sangeeta Ghosh's Anarkalis in Des Main Nikla Hoga Chaand
~ Drashti Dhami's look in MADHUBALA. From the simple Patiala looks to the more elaborate sexy saree looks, her SUITS AND SAREES became a rage when the serial was on air.
Shop similar at PEACHMODE-
~ Kumud from SARASWATICHANDRA AKA Jennifer Winget also gave wings to the LOW waist cotton lehnga choli style trend that was bold and sexy and girls all over the country wanted that look in their wardrobes.
Shop similar at PEACHMODE-
Shop the Dark Orange Lehenga here
~ Sonali Bendre revived the ORGANZA SAREE the SUPERNETS teamed up with floral blouses trend with her simple and stylish look in AJEEB DASTAAN HAIN YEH.
Shop floral organza sarees such as these -
Shop the Dark Blue Saree here
~ Akshara's elaborate heavy sarees in georgettes and nets and her designer wear suits are also much sought after for formal occasions.
Shop Akshara style suits here-
~ Anita Hassandani's designer halter blouses and georgette sarees are also making headlines in the current YEH HAIN MOHOBBATEIN
~ Even the current favorite PAKISTANI style clothing is gaining mass appeal, all thanks to the channel ZINDAGI that beautifully depicts authentic Pakistani culture and fashion.
Shop Pakistani style suits here-
All and All, it's a wonderful medium that dictates popular fashion and has revived India's tastes in traditional wear to a great extent. The masses are not just picking up the drama lines and stories on TV, they are brings INDIAN SEXY back with a bang!
So whatever your style be, you can shop it at PEACHMODE to look like your favorite onscreen Diva. It's your favorite fashion dreams coming true!